Privacy Policy

This Privacy Policy explains how Over21 (“Over21,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit over21shoes.com, place an order, create an account, contact us, or otherwise use our online store and related services (collectively, the “Services”).

By using the Services, you acknowledge that you have read this Privacy Policy. If you do not agree with how we handle personal information as described here, please do not use the Services.

1. Who we are

Over21 is an online footwear retailer. We operate an ecommerce storefront where customers can browse products, place orders, manage purchases, and receive customer support related to those orders.

For privacy questions or requests about your personal information, contact us at contact@over21shoes.com.

2. Scope

This Privacy Policy applies to personal information we process in connection with:

• Visiting or using our website and online checkout
• Creating or managing a customer account
• Placing, tracking, returning, or inquiring about an order
• Email communications related to your purchases or account
• Marketing messages you choose to receive from us, where permitted by law
• Customer support interactions

This Policy does not apply to third-party websites, apps, or services that we do not control, even if they are linked from our site.

3. Information we collect

We collect personal information in the following ways.

3.1 Information you provide to us

• Account details: name, email address, password, and account preferences
• Order and shipping details: billing name, shipping name, delivery address, phone number if provided, order notes, and purchase history
• Payment-related information: payment method details are generally processed by our payment providers; we may receive limited confirmation data such as payment status, last digits of a card, or transaction references
• Communications: messages, returns requests, fit questions, and other support content you send us
• Marketing preferences: newsletter sign-ups, opt-ins, and opt-outs

3.2 Information collected automatically

• Device and technical data: IP address, browser type, device type, operating system, language settings, referring URLs, and approximate location derived from IP
• Usage data: pages viewed, products viewed, cart activity, clicks, session timing, and navigation paths
• Cookies and similar technologies: identifiers used for store functionality, security, analytics, and (where enabled) advertising measurement

3.3 Information from service providers

We may receive information from platforms that help us run the store, including ecommerce hosting, payment processing, shipping/fulfillment, fraud prevention, email delivery, and analytics providers. This can include order confirmation data, delivery status updates, and security risk signals.

4. How we use personal information

We use personal information to:

• Operate the website and process orders, payments, shipping, returns, and refunds
• Create and manage customer accounts
• Communicate about orders, deliveries, returns, product availability, and support requests
• Personalize shopping experiences, such as remembering cart contents or preferred settings
• Improve our products, website performance, content, and customer experience
• Detect, prevent, and investigate fraud, abuse, or security incidents
• Comply with legal, tax, accounting, and regulatory obligations
• Send marketing communications where you have consented or where otherwise permitted by applicable law
• Enforce our terms, policies, and protect our rights and customers

5. Legal bases for processing

Where required by applicable law (including GDPR/UK GDPR), we rely on one or more of the following bases:

• Contract: to fulfill orders and provide Services you request
• Legitimate interests: to secure and improve the store, prevent fraud, and understand site performance, balanced against your rights
• Consent: for certain cookies, marketing emails, or other processing where consent is required
• Legal obligation: to meet recordkeeping, tax, consumer protection, and similar requirements

6. Cookies and similar technologies

We use cookies, pixels, local storage, and similar technologies to keep the store working and to understand how it is used.

6.1 Types of cookies we may use

• Essential: required for checkout, cart, login, security, and basic store operation
• Preferences: remember choices such as language or region where available
• Analytics: help us understand traffic, product interest, and site performance
• Marketing: where enabled, help measure campaign effectiveness or show relevant ads

You can control cookies through your browser settings. Blocking some cookies may affect store features such as cart persistence or checkout. Where a cookie banner or preference tool is provided, you can manage non-essential cookies there.

7. How we share information

We do not sell your personal information in the traditional sense of exchanging customer lists for money. We may share personal information with trusted parties who help us operate the Services, including:

• Ecommerce platform and hosting providers that power the online store
• Payment processors that handle payment authorization and fraud checks
• Shipping, logistics, and fulfillment partners that deliver or process returns
• Email and customer communication tools used for transactional and optional marketing messages
• Analytics and performance tools used to understand site usage
• Professional advisors such as accountants or legal counsel, when reasonably needed
• Authorities when required by law, legal process, or to protect rights, safety, and security

If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law and appropriate safeguards.

Service providers are generally permitted to process personal information only to perform services for us and are expected to protect it appropriately.

8. International transfers

Our service providers may process information in countries other than your country of residence. Where required, we take steps designed to protect transferred personal information in line with applicable law, such as relying on appropriate contractual safeguards or other lawful transfer mechanisms.

9. Data retention

We keep personal information only as long as needed for the purposes described in this Policy, including to complete orders, provide support, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations.

Retention periods vary by data type. For example, order and invoice records are typically kept longer for tax and accounting requirements, while marketing preferences and analytics logs may be retained for shorter operational periods. When information is no longer needed, we delete it or anonymize it where feasible.

10. Security

We use administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, or alteration. These measures may include encrypted connections (HTTPS), access controls, and provider security practices.

No method of transmission or storage is completely secure. Please use a strong unique password for your account and contact us promptly at contact@over21shoes.com if you suspect unauthorized account activity.

11. Your rights and choices

Depending on where you live, you may have rights regarding your personal information. These can include rights to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of personal information, subject to legal exceptions
• Restrict or object to certain processing
• Receive a portable copy of certain information
• Withdraw consent where processing is based on consent
• Opt out of marketing emails at any time
• Appeal certain privacy decisions, where required by local law

To exercise these rights, email contact@over21shoes.com. We may need to verify your identity before fulfilling a request. Some requests may be limited where we must retain data for legal, security, or operational reasons (for example, completed order records).

Marketing emails include an unsubscribe option. Transactional messages about orders, shipping, returns, or account security may still be sent as needed to provide the Services.

12. Children’s privacy

The Services are intended for adults purchasing everyday footwear and are not directed to children. We do not knowingly collect personal information from children under 16 (or the minimum age required in your jurisdiction). If you believe a child has provided personal information to us, contact contact@over21shoes.com and we will take appropriate steps to delete it.

13. Third-party links and tools

Our website may contain links to third-party sites or integrate third-party tools. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing personal information to third parties.

14. Region-specific notices

14.1 European Economic Area, United Kingdom, and Switzerland

If you are in these regions, you may have the rights described above under GDPR/UK GDPR. You also have the right to lodge a complaint with your local data protection authority. You may first contact us at contact@over21shoes.com so we can try to resolve your concern.

14.2 California and other U.S. state privacy laws

Depending on your state of residence, you may have rights to know, access, correct, delete, or opt out of certain processing of personal information, including targeted advertising or “sharing” for cross-context behavioral advertising as defined by applicable law. To submit a request, email contact@over21shoes.com.

We do not knowingly sell the personal information of consumers under 16. We also do not use or disclose sensitive personal information for purposes that require a right to limit under California law beyond what is necessary to provide the Services, where that framework applies.

15. Automated decision-making

We may use automated tools, including fraud-prevention checks during checkout. These tools help protect customers and the store from unauthorized transactions. If a transaction is declined and you believe it was in error, contact contact@over21shoes.com.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we update it, we will revise the “Last updated” date at the top of this page. Where required, we will provide additional notice.

We encourage you to review this page periodically. Continued use of the Services after an update means the updated Policy applies to that use going forward.

17. Contact

For privacy questions, requests, or concerns related to this Policy or your personal information, contact:

Over21
Email: contact@over21shoes.com